Late last year I attended a webinar by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) in which they talked about how to be a Trust Agent. During the webinar, Julien mentioned that the book Tactical Transparency by Shel Holtz and John C. Havens (@johnchavens was one of the best around, so I picked up both books. Turns out that Trust Agents and Tactical Transparency are perfect companion pieces for anyone interested in either learning more about social media themselves or promoting the concept of social media within their organizations.
Where Trust Agents offers loads of practical advice for what you can do to become a Trust Agent, Tactical Transparency lays out a strategy and rationale for the organization.
As a marketing professional with an interest in nudging your company or your client towards more active involvement in social media and use of social media tools and strategies, the information in these two books offers a range of options and entry points, along with compelling examples, success stories and cautionary tales. There are also links to outstanding tools and resources. Having just finished reading Tactical Transparency, I was particularly struck by how it builds on Trust Agents (even though Tactical Transparency was published first) to give you a 360 degree view of the current marketing and communication environment.
These are both must-reads for marketing and communications professionals.
Rob Teplansky
Teplansky Communications
Tags: blog, marketing, social media, strategy, Twitter, wiki
February 23, 2010 at 12:41 pm |
Hi Rob,
Thanks for the very kind post. Thrilled to be recommended by Julien and Chris and to hear your words.
Cheers and thanks,
JCH